Latest fashion trends Indonesia fashion week 2018 – 2019
Latest fashion trends Indonesia fashion week 2018 – 2019 | One of the biggest fashion events in the country, Indonesia Fashion Week will be held again on March 28 – April 1, 2018. The event that was pioneered by APPMI (Indonesian Fashion Designers Association) will again present the beauty of Indonesia in her dress.
As a hallmark of IFW, the cultural theme to be lifted this year is the beauty of three tourist attractions in Indonesia, namely Lake Toba in Tanah Batak, Borobudur in Central Java and Labuan Bajo in East Nusa Tenggara. The event collaborated with 200 designers and 460 exhibitors of fashion and textile brands.
What distinguishes this year is the concentration of sales that are no longer conventional. In this digital era has a lot of convenience for the fashion businessmen in exhibiting and selling his work. To that end, IFW 2018 took Tokopedia as a market place that fully supports the creative industry movement through the digital platform.
Indonesia Fashion Week 2018 Ready to Hold March, Bring Mode to Online MarketPhoto
This collaboration has already begun in the form of fashion competition, Indonesia Young Fashion Designer Competition (IYFDC). This event is the third time, after successfully held two years earlier.
Poppy Dharsono as President of Indonesia Fashion Week expressed his excitement to discover the potential of young designers on the show. “Young designers are designers of the future,” said Poppy at a press conference at the Sultan Hotel in Jakarta to face future market challenges.
Referral to the digital market is also important for creative economy actors in the region. Through a digital platform, they can introduce and sell their products from anywhere and anytime. This can reduce operational funds.
The collaboration of creative economic actors with the e-commerce platform, becomes the key to future fashion marketing. This is expected to be the solution of economic equity in Indonesia.